As the autumn breeze carries the anticipation of winter, the world’s attention turns to Guangzhou—home of the 138th China Import and Export Fair (Canton Fair), running from October 31 to November 5. For fashion retailers, buyers, and industry enthusiasts, this iconic trade show is more than just an event: it’s a gateway to sourcing cutting-edge outerwear, connecting with trusted manufacturers, and getting a firsthand look at the styles that will define next season’s wardrobes.
At our booth, we’re bringing the best of coats and jackets—from the cozy warmth of down and fur pieces to the on-trend designs we’ve highlighted in our previous blogs—all under one roof. Whether you’re hunting for sustainable options, retro-inspired styles, or technical outerwear built for performance, this is your chance to touch, feel, and experience our collection up close. Let’s break down why you won’t want to miss this fair, what we’re showcasing, and how to make the most of your visit.

Why Canton Fair Matters for Your Outerwear Business

If you’re in the fashion retail or wholesale space, Canton Fair is a non-negotiable stop for three key reasons:
  1. Direct Sourcing from the Source: Skip the middlemen and connect directly with our design and production team. You’ll get transparent pricing, customizable options, and insights into our manufacturing processes—critical for ensuring quality and meeting your customers’ expectations.
  2. Firsthand Trend Validation: Trends look great on a screen, but nothing beats feeling the texture of a recycled down jacket, testing the wind resistance of a parka, or seeing how an oversized blazer drapes in person. Our booth lets you validate which styles will resonate with your audience before placing an order.
  3. Exclusive Previews of 2025 Collections: While our recent blogs covered 2024’s top trends (think sustainable materials, retro Y2K puffers, and shearling luxury), we’re using Canton Fair to debut early samples of our 2025 line. Be the first to secure next season’s must-haves and stay ahead of competitors.

What We’re Showcasing: From Blog Favorites to Exclusive Fair-Only Pieces

Our booth will be a showcase of the outerwear categories we’ve deepened in our previous content—plus a few surprises you won’t find anywhere else. Here’s a sneak peek at the highlights:

1. Trend-Driven Women’s Coats & Jackets (From Our Recent Blogs, Brought to Life)

We’re turning our blog’s most popular topics into tangible, order-ready pieces. For example:
  • Sustainable Outerwear: Explore our line of recycled down jackets (certified by the Responsible Down Standard) and plant-based leather coats (made with Piñatex and mycelium). These pieces align with the eco-conscious trend we highlighted earlier, and you’ll be able to inspect the quality of the recycled fabrics—from the softness of the lining to the durability of the water-resistant shells.
  • Retro Revivals: See our 90s-inspired cropped puffers (in metallic pastels) and Y2K faux fur coats (with bold leopard prints) up close. Run your hands over the plush faux shearling and check the stitching on the vintage-style bombers—details that make these pieces stand out in a crowded market.
  • Oversized & Cozy Styles: Try on our cocoon wool coats and boxy puffer jackets, which we featured as part of this season’s “comfort-meets-chic” trend. You’ll feel how the oversized fit balances warmth with mobility—perfect for urban commuters and casual shoppers alike.

2. Down vs. Fur: A Side-by-Side Comparison (For Informed Buying)

In our earlier blog, we broke down the warmth, performance, and use cases of down vs. fur jackets. At the fair, we’re making this comparison interactive:
  • Test the warmth: Feel the difference between a 800-fill-power down jacket and a genuine fox fur coat (both designed for sub-zero temperatures).
  • Check water resistance: See how our treated down jackets repel light moisture, and compare them to the natural water-resistant properties of our fur pieces.
  • Discuss customization: Talk to our team about mixing materials (e.g., fur-trimmed down hoods) to create unique pieces that cater to your market’s preferences.

3. Fair-Only Exclusives: Limited Samples & Bulk Discounts

To reward Canton Fair visitors, we’re offering two exclusive perks:
  • Early Access to 2025 Tech Outerwear: Get a first look at our upcoming line of technical jackets with 4-way stretch shells and climate-adaptive insulation—perfect for active women who want functionality without sacrificing style. These samples won’t be available online until 2025, so you can secure pre-orders now.
  • Bulk Order Discounts: Place an order at the fair, and you’ll receive 10-15% off your first shipment (valid for orders over 50 pieces). This is our way of building long-term partnerships with retailers who trust our quality.

How to Find Us & Prepare for Your Visit

Our Booth Details

  • Hall: Phase 2, Hall 5.2 (Fashion Accessories & Garments Zone)
  • Booth Number: E12-14
  • Dates: October 31 – November 5 (9:30 AM – 5:00 PM daily)
We’ll have a dedicated team on hand to answer your questions—whether you’re asking about material sourcing, lead times, or custom colorways. Bring your product wishlist, and we can walk you through how to turn your ideas into reality.

Pro Tips for a Productive Visit

  1. Schedule a Meeting in Advance: Our booth gets busy, especially during peak hours (10 AM – 2 PM). Email us at [your email address] with your preferred date and time, and we’ll reserve a slot for a one-on-one consultation.
  2. Bring Your Target Audience Insights: If you know your customers love, say, minimalist neutral coats or bold retro styles, share that with us—we can tailor our recommendations to your market.
  3. Come Ready to Test: Wear comfortable shoes (you’ll be walking a lot!) and bring a notebook to jot down notes about pieces you love. We also have swatches and fabric samples available to take home for further testing.

Why Partner With Us for Your Outerwear Needs?

At our core, we’re more than just a manufacturer—we’re a partner who understands the challenges of the fashion industry. Here’s what sets us apart:
  • Quality You Can Trust: Every jacket we make undergoes rigorous testing (for warmth, durability, and water resistance) to ensure it meets international standards. We use premium materials—from RDS-certified down to high-denier ripstop shells—to create pieces that last.
  • Trend Sensitivity: We don’t just follow trends—we anticipate them. Our design team closely monitors runway shows, consumer behavior, and industry reports to ensure our collection stays ahead of the curve (as seen in our blog coverage of 2024’s top styles).
  • Flexibility for Your Business: Whether you need small-batch orders for a boutique or large-scale production for a chain store, we can accommodate your needs. We also offer custom branding (e.g., woven labels, embossed zippers) to help your products stand out.

Final Thoughts: Don’t Miss Out on This Opportunity

Canton Fair is your chance to turn ideas into action. Instead of scrolling through blog posts or product photos, you’ll get to experience our outerwear—feel the warmth of a down coat, admire the craftsmanship of a shearling jacket, and imagine how these pieces will fly off your shelves next winter.
We’re counting down to October 31, and we can’t wait to meet you at Booth . Whether you’re a long-time partner or a new buyer, this is your chance to build connections, source quality products, and set your business up for success in the upcoming season.
See you in Guangzhou!