As “graduation season” and “travel season” ignite summer fashion, six key styles are reshaping 2025’s landscape. Pastel Hues (think mint green, lavender, and sky blue) lead the charge with 73.45% growth, dominating womenswear through airy silhouettes like layered chiffon dresses and lace tops. These low-saturation shades create dreamy, versatile looks perfect for both beach vacations and city escapes . For menswear, “Urban Coastal” blends nautical stripes and relaxed linen with tech-enhanced fabrics—breathable knits and moisture-wicking blends ensure style meets comfort during urban adventures .

Workwear gets a soft revolution with “Soft Power Dressing”, where women’s draped acetate skirts and men’s multi-pocket functional trousers (+100% sales YoY) merge minimalist tailoring with earthy tones. This trend answers rising demand for office-to-outing versatility . Meanwhile, Bohemian Chic surges for travel-focused collections, driven by crochet details, fringe, and organic cotton flowy pants ideal for festivals or resort wear 1.

Top Summer Picks & Strategies for Retailers:

  • Graduation Essentials: Modified cheongsam-inspired gowns and “JK socks + Mary Jane shoes” sets (searches up 380%)
  • Travel Must-Haves: Raffia hats (+75% sales) and UPF 50+ sun shields with cooling tech
  • Color Strategy: Pair Déjàvu Blue—a deep, tranquil cobalt—with sandy beige for coastal sophistication